Coach OS Pro — For Coach Launch Alumni
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For Coach Launch alumni only

Your brand.
Your website.
Your messaging.
Your story video.

All built — in your voice — in days. Tell us your story once. Within a week your homepage is live, your messaging is clear, and your video script is ready to record.

If you've been here, you know

You're a coach. Not a copywriter, designer, or integrator.

You've been told to learn copywriting. To learn web design. To wire five different tools together. You've tried hiring it out — designers, copywriters, agencies. Months and several thousand dollars later, you still don't have a website you'd send a real lead to.

Coach OS Pro removes all of that.
The setup

All in one place. One login. One price.

What you've been paying for
Website builder Wix · Squarespace · Kajabi
Scheduler Calendly · Acuity
Funnel platform ClickFunnels · Leadpages
Email software ActiveCampaign · MailChimp
Lead tracking a spreadsheet, probably
Copywriter, designer, integrator + weeks of wiring

That stack costs $80–$200/month and takes months to wire together.
Coach OS Pro is $97/month at the founding rate — and built for you in days.

Why this exists

I built this because I've been in the trenches of this exact niche.

You went through Coach Launch because you felt called to help people heal. You built your coaching skills. You learned the frameworks. You got clear on who you help and how.

But the brand side — the website that actually sounds like you, the messaging that lands, the homepage video you've been meaning to record for eight months — that's still sitting there. Coach OS Pro is what I built because I didn't want you to have to figure it out from scratch.

469k+
Leads brought in
Through coaching websites, landing pages, and video scripts in this exact niche. The patterns that work, productized.
The flagship

The Brand Builder System.

One intake. Four deliverables. Custom-crafted from your story. Delivered in days.

01 — Website
$2,500
included in Pro

Your custom coaching website.

A complete coaching website on a clean, professional template — every word custom-written from your brand intake. Hero, About, Offer, Methodology, Testimonials, FAQ. Live within days. You add photos and brand colors after delivery.

02 — Brand Bible
$2,000
included in Pro

Your personal brand bible.

A 3–4 page messaging document you'll use for the rest of your coaching career. 30s/3min/5min/10min introductions of who you are, your full StoryBrand BrandScript, bios for every platform, voice and language guidelines. Consultants charge $2,000–$5,000 to build documents like this.

03 — Story Video
$1,500
included in Pro

Your story video script.

The 7-minute video that lives on your homepage — the one that tells your story so the right people show up to book a call. The kind of video that makes someone hit "book a call" without ever feeling sold to.

Variant A
Grounded · Reflective
Variant B
Direct · Bold
04 — The Experience
$500
included in Pro

The Brand Builder experience.

The intake itself becomes the most clarifying 30–45 minutes of your coaching career. Coaches report walking through it unlocks years of fuzziness about their story, their ideal client, their voice, and their offer. The form isn't a chore — the form is the work.

✦ Total perceived value

$7,500 of brand work, included in $97/month.

Custom coaching website$2,500
Personal brand bible$2,000
Story video script · two variants$1,500
Brand Builder experience$500
Setup & onboardingwaived$1,000
You pay $97 / mo
Trained, not generic

Four AI advisors trained on the sources we trust.

Most coaches are wary of AI — and they should be. Generic AI gives you generic answers. These advisors are different. Each one is a focused knowledge base built from thousands of documents we've curated over years.

The advisors are only as good as what they're trained on. Ours are trained on the work we've spent careers building.

CO

The Coaching Advisor

Trained on the coaching frameworks, clinical research, and case studies we trust most. When a client hits a wall, you have an experienced voice to think with — a synthesis of vetted sources, not a guess.

SA

The Sales Advisor

Trained on coaching-specific sales methodology — not generic high-pressure tactics. Role-play discovery calls. Practice handling the objections faith-based coaches actually face.

MK

The Marketing Advisor

Trained on what's actually worked for faith-based coaches — the platforms, content angles, and offers that bring clients in this specific niche. Think out loud about your offer and positioning.

CW

The Content Writing Advisor

Trained on your voice plus the writing styles and frameworks that resonate with this audience. Give it a topic, a scripture, or a feeling — it produces a finished caption, email, script, or blog post.

After launch

And the rest of the operational stack.

The tools you use ongoing — already wired in, sitting underneath the brand work.

Client Tracker

Built-in lead & client tracking

New leads come in, get tagged, and get followed up with — automatically. You see every prospect, where they are in the conversation, and what to do next. No more leads slipping through the cracks because you forgot to check three different inboxes.

— Replaces your spreadsheet, your Calendly tags, your follow-up sticky notes
Email

Email playbooks

Pre-written sequences for client onboarding, list nurture, and a devotional series you adapt and send. Edit the parts that need to sound more like you, then turn them on.

Video

Story video walkthrough

Once your script is delivered, a step-by-step walkthrough takes you from script to recorded video — setup, lighting, pacing, edit. The thing you've been meaning to record for eight months, finally recorded.

Live · 90 min

The Coach OS Setup Sprint

A live 90-minute call where we walk through the rest of your setup together — payments, scheduling, the client tracker. By the end of the call, the operational layer is live.

Founding rate · alumni only

Same cost. Twice the product.

Coach OS Pro at the founding rate is the same price as Lite at regular price. Plus the $1,000 setup fee, waived. One week to lock it in.

Try it first · 14-day trial

Test the whole system for $27.

Full access — Brand Builder, advisors, tracker, the lot. Not what you hoped? Email us within 14 days for a full refund. No questions, no friction.

$27 / 14 days
Start 14-day trial Money-back guaranteeCancel any time
Best value Coach OS Pro · annual
One year, paid once
2 months free vs monthly
$797 / year
$1,164/yr at founding · save 32%

That's $66/month — less than Lite. Billed once a year, locked in.

$1,000 setup fee
Waived
Everything in Pro Monthly
  • Full Brand Builder System ($6,500 value)
  • Full operational stack — tracker, AI advisors, playbooks
  • The Coach OS Setup Sprint included
  • Billed once a year · two months free vs monthly
  • Cancel any time at renewal
$27 for 14-Day Trial · then $797/yr No commitment. Cancel any time.

Just want the operational essentials? Coach OS Lite is $97/month, always — done-for-you site, calendar, payments. No Brand Builder System, no advisors. After June 7, Pro is $197/mo and the founding rate doesn't come back.

Currently in Coach Launch?

You get Coach OS Pro free for the rest of your program.

Including the full Brand Builder System and the waived setup fee — then the founding rate kicks in automatically when your program ends. Check the email we sent you separately.

Questions, answered straight

FAQ.

I'm wary of AI. What makes the advisors different?

+
Fair. Most AI is generic — trained on whatever the public internet returns, which is mostly noise. Our advisors are different. Each one is a focused knowledge base, trained on thousands of documents we've curated over years — the coaching frameworks, the clinical research, the marketing strategies, the sales methodologies we trust and have used ourselves. When you ask one a question, you're getting a synthesis of vetted sources, not a guess.

What's this $1,000 setup fee that's waived?

+
For non-founding buyers, Coach OS Pro carries a $1,000 setup fee on top of the monthly price — it covers the brand intake review, the manual writing pass we do on top of the AI draft, and the live onboarding call. For founding members during this window, that fee is waived entirely. After June 7, both the founding price and the waived setup fee go away.

I already pay for Wix or Calendly or ConvertKit. Do I still need those?

+
No. Pro replaces all of that with one wired-together stack. You cancel the third-party tools, point your domain at the Pro site, and the website, scheduler, payments, email automations, client tracker, and AI advisors all run through one login.

I'm not a marketer. Will I be able to use this?

+
Yes — that's the entire point. The Brand Builder System does the marketing strategy work for you (positioning, messaging, voice, story arc). The AI advisors think alongside you when you need a marketing or sales perspective. You don't need to learn marketing. You need to run a coaching practice — Pro gives you the marketing infrastructure underneath that.

How fast is "in days"?

+
Site live within 5 business days from the day you complete your intake. Brand bible delivered in 5–7 business days. Story video script delivered with the bible. The full Brand Builder System is in your hands within a week of intake completion.

What if I don't love the copy?

+
You get a private staging link and a draft of the brand bible to review. We make any edits you ask for before we push live. You're never publishing something you didn't approve. The first draft hits closer to ready than most coaches expect because the intake is genuinely deep — but if it doesn't, we revise.

I'm not making consistent income yet. Should I still get this?

+
Honestly: this is what most coaches need before they get to consistent income — a real website, clear messaging, a working booking and payment flow. The reason most early-stage coaches stay early-stage is they spend twelve months wiring infrastructure instead of coaching. Pro removes that twelve months. That said, if money is genuinely tight, Lite at $97/month is the lighter entry.

Can I cancel?

+
Any time. No contracts, no cancel fees. If you cancel, your founding rate is gone and you'd re-enroll at the regular price ($197/mo + setup fee) — but there's no penalty for leaving. If you've prepaid annual, the remainder of the year is yours regardless.
One week. One intake. The whole thing.

Your coaching brand
has been waiting long enough.

Tell us your story once. We'll deliver the website, the brand bible, and the story video script — custom-crafted, in your voice, in days.

$1,000 setup fee waived for founding members · Founding rate closes June 7 · Cancel any time