I'm wary of AI. What makes the advisors different?
+
Fair. Most AI is generic — trained on whatever the public internet returns, which is mostly noise. Our advisors are different. Each one is a focused knowledge base, trained on thousands of documents we've curated over years — the coaching frameworks, the clinical research, the marketing strategies, the sales methodologies we trust and have used ourselves. When you ask one a question, you're getting a synthesis of vetted sources, not a guess.
What's this $1,000 setup fee that's waived?
+
For non-founding buyers, Coach OS Pro carries a $1,000 setup fee on top of the monthly price — it covers the brand intake review, the manual writing pass we do on top of the AI draft, and the live onboarding call. For founding members during this window, that fee is waived entirely. After June 7, both the founding price and the waived setup fee go away.
I already pay for Wix or Calendly or ConvertKit. Do I still need those?
+
No. Pro replaces all of that with one wired-together stack. You cancel the third-party tools, point your domain at the Pro site, and the website, scheduler, payments, email automations, client tracker, and AI advisors all run through one login.
I'm not a marketer. Will I be able to use this?
+
Yes — that's the entire point. The Brand Builder System does the marketing strategy work for you (positioning, messaging, voice, story arc). The AI advisors think alongside you when you need a marketing or sales perspective. You don't need to learn marketing. You need to run a coaching practice — Pro gives you the marketing infrastructure underneath that.
How fast is "in days"?
+
Site live within 5 business days from the day you complete your intake. Brand bible delivered in 5–7 business days. Story video script delivered with the bible. The full Brand Builder System is in your hands within a week of intake completion.
What if I don't love the copy?
+
You get a private staging link and a draft of the brand bible to review. We make any edits you ask for before we push live. You're never publishing something you didn't approve. The first draft hits closer to ready than most coaches expect because the intake is genuinely deep — but if it doesn't, we revise.
I'm not making consistent income yet. Should I still get this?
+
Honestly: this is what most coaches need before they get to consistent income — a real website, clear messaging, a working booking and payment flow. The reason most early-stage coaches stay early-stage is they spend twelve months wiring infrastructure instead of coaching. Pro removes that twelve months. That said, if money is genuinely tight, Lite at $97/month is the lighter entry.
Can I cancel?
+
Any time. No contracts, no cancel fees. If you cancel, your founding rate is gone and you'd re-enroll at the regular price ($197/mo + setup fee) — but there's no penalty for leaving. If you've prepaid annual, the remainder of the year is yours regardless.